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| picture courtesy of techzim website |
This year started off with a reduction in voice call tariffs and
the subsequent termination of the Econet Bundles of Joy promotion? Well, guess what,
those voice bundles have surfaced again.
Econet made some changes to the bundles, specifically what you’ll get for
each $1 that you spend. Instead of offering more minutes each bundle is offering
slightly less. Your $1 now gets you 8.5 minutes, down from the $1 for 10
minutes offer and every
other bundle has been similarly trimmed.
One other change has been the introduction of a bundle combos (l love the new combo deal)option that
offers voice bundles paired with SMS and data for a $5, $10 and $20 spend.
To access the service, you still use the same familiar *140# USSD code with
the bundles tucked under promotions option. Instead of having to agree to an invisible set of Terms and Conditions,
an option to view some of the Ts and Cs has been added on the bundles’ USSD
menu.
with the new combo one can get voice calls and free messages at once. $1.10 gets you 8.5 minutes and 50 sms (now thats a deal).
Is this voice bundle revival a response to a further dip in voice revenue?Did the Telecel
$1/35-minute voice bundle and Mega Bonus promotion; or the immortal NetOne Dollar a Day promotions (both of which outshine the
Econet offer any day) jolt Econet into bringing the Bundles of Joy back
either.
The only visible change in terms of voice services in the market has been
the WhatsApp voice calls. Yes, Econet has already said that it isn’t bothered by VoIP, which makes a tonne of sense in
the bigger scheme of things when you consider issues to do with network capacity.
However, the threat of losing out on more voice revenue to a new sensation
that can and will be tried by anyone on WhatsApp with an Android device (there
a lot of those by the way), should have been enough to for Econet to consider
bringing back the one promotion that can offer just a bit of joy.
For more info visit www.techzim.co.zw
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