 |
| picture courtesy of powertel website |
Remember how local InternetService Provider, Powertel, made the biggest pricing mistake in
telecoms last year when it scrapped its superstar unlimited package
and opted to introduce a usage-based system instead. Well, the ISP
seems to be fighting for customers’ attention with its new
unlimited package.
There’s a bit of a monish to this new unlimited package which has
been dubbed the Weekly Fiesta Mobile Broadband Promo. First, it’s
not as spectacular as the old unlimited package.
It only allows you unlimited
browsing during off-peak hours (8pm to 6am), like the off-peak
unlimited browsing option introduced by uMax last year. There is also
a set number of days you get this unlimited window, based on which
data plan you choose. The table below gives a breakdown.
Search:
DATA PLAN COST
($USD) UNLIMITED BROWSING DURATION
100 MB 2.50 1 day
500 MB 12.50 3 days
1 GB 23.00 7 days
2 GB 39.00 14 days
Showing 1 to 4 of 4 entries
According to Powertel,
downloads will be enabled for the unlimited browsing window, and even
if you burn through your actual data during peak periods you will
still have access to the unlimited browsing window.
Apparently Powertel is trying
to increase its value proposition to its subscriber base that felt
cheated when it killed its unlimited offering that, for a while,
stood out as the most cost efficient access to unlimited internet.
While it’s too late to say
whether this is going to be huge hit with Powertel subscribers that
stayed on or if it will be enough to lure back the ones that
deflected to other ISPs, it does seem like a step in the right
direction.
However, with services like
ZOL Fibroniks coming in at $39, the market is changing rapidly and
Powertel has to really ramp up its value offering. It still has to
compete on aspects like the amount of data offered, coverage and the
speeds, so solving the price puzzle is just one aspect to consider.
For more info visit www.powertel.co.zw
No comments:
Post a Comment